Ed Sheeran and James Corden are two names that most everyone can recognize. With their star power combined, they created a video that got nearly twenty million views within a week of its initial upload. Fans are still talking about “Ed Sheeran Carpool Karaoke.”
Here’s how the video blew up the internet.
1. More collaborators equal more viewers.
Whenever James Corden releases a new Carpool Karaoke video, millions of viewers instantly flock to his channel to check it out. Though many of those watching love James’s late night show, most of the viewers are tuning in for the celebrity who’s joining him.
Viewers often have a certain content creator, musician, or social media personality that they just can’t get enough of. By sharing the spotlight with another YouTuber, you can make a video that twice as many people will love.
The One Direction Carpool Karaoke featured four new guests and got more than a hundred million views.
2. They combined the power of music with the allure of a viral video.
Many people who watch YouTube videos search mainly for two types of content: music videos from artists they love and the latest viral video that everyone else is talking about. By incorporating music into the videos on his already popular channel, James created a video series that millions of viewers can never get enough of.
Even if you don’t fancy yourself a musician, you can still use music for a comedic effect. The Gabbie Show isn’t a professional singer, but she created a viral video trend by singing with noise canceling headphones.
3. They hyped the video on social media both before and after its release.
Ed Sheeran was a much-requested guest on Carpool Karaoke. Though the excitement was already there, both James and Ed hyped the video on social media before and after its release.
The Late Late Show continued to tweet about the video a few days after it was uploaded.
— The Late Late Show (@latelateshow) June 7, 2017
James Corden made a smart move by inviting Ed Sheeran to join him for Carpool Karaoke. By combining their star power and continuing to hype the video, the duo got millions of views in just a few days.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.