Earlier in the summer, Luis Fonsi’s smash summer hit “Despacito” was named the most streamed song of all time. This week, the accompanying music video became the first YouTube video ever to reach three billion views.
Here’s how it happened.
1. The video combined the star power of three influential artists.
Luis Fonsi, Daddy Yankee, and Justin Bieber all have huge followings on their own. When their star powers combined, they had three large audiences ready to watch the video even before it became so popular. Music video often gain more attention when they’re collaborations.
2. It catered to both English and Spanish speaking audiences.
English and Spanish are two of the most widely spoken languages in the world. English music is popular in many international communities, and Latin music has a large listening base in the US. By combining these two, Luis and his collaboration partners created a song that resonated with nearly half the world.
3. The song enjoyed immense popularity as the hit of the summer.
“Despacito” knocked Ed Sheeran’s “Shape Of You” out of the Billboard Top 5. Though the song has been out since earlier in the year, it really caught on with listeners in the summer. Because the song dominated the radio during the summer months, many people turned to YouTube to listen to the song when it wasn’t playing elsewhere.
“Despacito” is unarguably an international hit. The song’s immense success proves the power of collaboration and the importance of international music.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.