Nowadays, most YouTubers aren’t just viral video stars; they’re social media influencers. These people have a powerful presence online. What they post about impacts what gets trending. Their followers and subscribers gush over everything they post, from gorgeous Instagram shots to creative YouTube sketches.
Here are a few tips to help you become a social media influencer.
1. Offer your followers something of value.
Different people use social media for different reasons, whether it be fitness, inspiration, or simply entertainment. In order to attract people to your profiles, you must be able to offer them something that they’re looking for.
Think about what your videos provide for your viewers. Do you make them laugh? Do you share beauty tips? Consider how you can provide the same kind of content on your other social media pages.
Michelle Crossan runs a beauty channel on YouTube. Her Instagram feed is filled with fashion and makeup favorites. She tells her followers what she’s wearing in the captions so that they can use her posts as their own style inspiration.
A different kind of Sunday sesh ????????????♀️ I have a lot of people asking me lately if I’m sponsored by @nikewomen , I’m not in any way (I wish LOL) I just love their stuff! I’m a creature of habit and when I find a brand I like I become obsessed! Anyone else do this?! ???? I also love @adidasau lately too- gym gear is addictive! ???????? GYM GEAR: @nike Head to toe.. TAN: @lovingtanofficial 2 Hour Express Dark Mousse NAILS: @opiaustralia Funny Bunny #gymgear #creatureofhabit #sundaysesh #gymsesh #lovingtan2hrexpress @moremichelle_ @moremichelle_ @moremichelle_ @moremichelle_
2. Post about your favorite products and places often.
Like the previously mentioned beauty vlogger, every social media influencer should be posting about his or her favorites products. If you get a lot of people talking about a certain brand of shoes, then that shoe brand may catch wind of it and want to do a brand deal with you.
Aside from products, you should also post about all the great places that you visit. Bringing attention to a certain hotel, restaurant, or store can also lead to a brand deal.
Travel blogger Daniel Preda always posts about where he vacations, whether it’s sponsored or not. These posts can give potential sponsors a good idea of what a sponsored post would look like to Daniel’s followers.
3. Create content in a specific niche.
Online content is all about specialization. Social media has something for everyone, and there are followers waiting to find what you’re posting. By creating content in a specific niche, you’ll attract a strong and well-defined audience. This goes back to creating social media content that’s similar to your YouTube videos.
Not only is niche content great for attracting a strong audience, but it’s also great for attracting sponsors. A niche audience is a well-defined market, so sponsors whose target demographics match your audience will be more likely to work with you.
Kayla Itsines is one of the biggest fitness Instagrammers out there. Because sponsors know that her followers want to get fit, they can easily market new health products through her posts.
4. Keep your social media presence consistent.
Just like they tend to follow their close friends on every single social media platform, people like to follow their favorite social media influencers everywhere they can as well. Your followers want to feel like they know you.
Therefore, you should keep your social media presence consistent across all of the platforms you use. If your YouTube presence is quirky and relatable, then your Instagram feed shouldn’t be all high fashion photoshoots. All of your posts should have the same personality, which should, in turn, stay true to who you really are.
Vlogger Gabbie Hanna makes videos in which she shares stories from her crazy life. It’s only fitting that her Instagram posts are most often snapshots of her day-to-day.
Being a social media influencer is all about being present online. The more you post and share, the more people will pay attention.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.