Influencer marketing is what’s on the business end of sponsored content. When a company sponsors one of your videos, they’re launching an influencer marketing campaign. According to Google search trends, influencer marketing is on the rise.
Here are three things you need to know about influencer marketing.
1. There are opportunities available for creators of any size.
Thanks to the rise in influencer marketing, there’s a huge demand for sponsored content from creators of all sizes. Because influencer marketing can help companies target specific demographics, a small channel that fits a certain niche will be a better match than a major channel whose audience wouldn’t care about the product.
You don’t have to wait for companies to reach out to you about sponsorships. Sites such as Grapevine and Famebit make it easy for vloggers to connect with brands.
2. Doing the math on past sponsored content can help you negotiate with other brands in the future.
When it comes to marketing, companies want to get the best bang for their buck. They want to reach as many potential customers as they can for as little money as possible. This is where you’ll have to do the math.
Take the amount of money you were paid for your last sponsored video and divide it by the number of views it has. The result is how much each view cost the sponsor. You can use this number to negotiate future sponsorships or in brand deal proposals.
3. Learning the laws about sponsored content can help you make your content the best it can be.
In the US, the FTC handles regulations for sponsored videos and other branded content. Other countries have similar guidelines. When you’re familiar with your local policies, you’ll be able to work creatively around the framework set in place.
Knowing how clearly to label your video as sponsored will also help get it approved by the sponsor more quickly. Compare your work to that of other creators making sponsored videos in your country.
Influencer marketing is the future of how brands will reach potential new customers. Familiarizing yourself with sponsorship sites, your cost per view, and local laws about paid endorsement disclosure will make your influencer campaigns stronger.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.